A new ‘women’s’ TV channel majoring on lifestyle and truth programmes is an creativity that nobody’s been waiting for

kenh phu nu tv has been the great 7 days for females. One of the ideal. About Wednesday a fill of them (five) had a fun day away towards the front benches involving the House regarding Commons where they were being permitted to sit behind the best Minister and score a leaden point about equal rights, most of them without having even saying everything outside loud.

They looked fabulous on television set in their own leggings and coloured coats, which is important because tv genuinely matters to girls, my numbers were so high that ITV features announced that it is for you to launch a new channel targeted right at them. ITVBe will focus about life style in addition to reality development. It is range topping shows will certainly be The Only Way Is Essex, a display regarding bickering and vajazzling, and US Real Housewives, a show about genuine larger ladies.

It will end up being a wholly advertising and sponsorship-funded channel which means this breaks in between aspirational shows will be stuffed with commercials intended for Internet dating sites, perfumed sanitary towels and Cif. It has the idents have not but also been revealed but I can see right now them presenting many high heel pumps, kittens frolicking in a lavish meadow and even special subliminal messaging noticeable only to guys that says THIS ISN’T FOR YOU in screen-high, pink, glittery letters.

According to Chris Fincham, the director of television at ITV, actuality and non-scripted shows will be “very popular with small ladies and even housewives along with kids”. So now they can easily spend their nights in a mindless, St Tropez-scented ghetto watching slightly more shameless, fame-hungry versions connected with their selves on a loop. Men, in the mean time, have ITV2, which will continue being household to less relatable points like comedy together with drama.

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